5th Street East Signature Property Video for New Luxury Residence

Alloy at Assembly Row

5th Street East’s dynamic, signature sales and marketing video for Alloy, a new luxury condominium residence developed by Federal Realty Investment Trust, presents the essence and excitement of living at Assembly Row in Somerville, the hyper-hip city north of Boston, gaining attention for distinctive cultural offerings, vibe and soul.

5th Street East’s visual storytelling highlights the property’s distinctive location on the banks of the Mystic River; the residence’s modern design and amenity-rich offerings; and Assembly Row’s dynamic dining, shopping and entertainment opportunities, all within proximity and easy access to downtown Boston.


Signature Property Video Production. Music Selection. Motion Graphics.

Creative Direction

Korn Design


Sales + Marketing. Website: Alloy at Assembly Row